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What is Marketing Diagnostics in Industrial Firms about?

The document discusses a study by Elena Shapran and Tatiana Masikmova on marketing in industrial companies, emphasizing the importance of marketing tasks in strengthening the economic system. They highlight the use of scientific research to diagnose company issues, taking into account the economic situation of the country. The findings suggest that companies should be prepared for various circumstances affecting their marketing strategies.

Author

Maria Constanza León cortes

Language

EN