About this document
Shopping Online For Freedom, Control and Fun by Andrei Cozma is a document available to read on EtoBox.
The document discusses motivations for online shopping and identifies that while goal-oriented motives are more common, some experiential motives are emerging. Goal-oriented shoppers value convenience, selection, information and lack of social pressure. Experiential shoppers enjoy auctions, hobbies and bargain hunting. The research was conducted through focus groups to understand consumer perceptions of online shopping.
- Author
- Andrei Cozma
- Language
- EN