About this document

CEAT by Rakesh Sharma is a document available to read on EtoBox.

CEAT, an Indian tyre manufacturer, launched a marketing campaign for its bike tyres. The campaign promotes the superior grip of CEAT tyres, which provides better stopping power for riders. It does so through TV ads depicting dangerous road situations where the grip of CEAT tyres allows riders to stop in time. The campaign also includes a website where users can upload videos of unsafe road behavior to raise awareness of the need for good driving habits. The goal is to increase market share for CEAT bike tyr

Author

Rakesh Sharma

Language

EN