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What is Types of Consumer and Industrial Markets about?

There are two main types of markets: consumer markets and industrial markets. Consumer markets involve goods and services bought by individuals for personal use, and can be divided into fast-moving consumer goods, consumer durables, soft goods, and services. Industrial markets involve the sale of goods between businesses that are not directly aimed at consumers, including selling finished goods, raw materials, components, and business services. Industrial marketing requires a different strategy than consume

Author

Mary Monique Llacuna Lagan

Language

EN