Can I read Understanding CRM Needs and Activities on EtoBox?
Understanding CRM Needs and Activities by Sanjeev Kumar is a document available to read on EtoBox.
What is Understanding CRM Needs and Activities about?
This document discusses customer relationship marketing and customer relationship management. It defines CRM as a holistic approach that utilizes customer insights to enhance individual customer relationships and ensure long-term loyalty, retention, and profitability. The document outlines the evolution of CRM and various CRM models, including components of a strategic CRM approach. It also discusses different areas of CRM activity like sales force automation, customer service, marketing automation, and fra
- Author
- Sanjeev Kumar
- Language
- EN