Can I read Consumer Behavior : in Fashion on EtoBox?

Consumer Behavior : in Fashion by Solomon, Michael R., Rabolt, Nancy J. is a book available to read on EtoBox.

What is Consumer Behavior : in Fashion about?

<p><P>Fashion is a driving force that shapes the way we live&#151;it influences apparel, hairstyles, art, food, cosmetics, cars, music, toys, furniture, and many other aspects of our daily lives that we often take for granted. Fashion is a major component of popular culture&#151;one that is everchanging. With a solid base in social science, and in economic and marketing research, Consumer Behavior&#58; In Fashion provides a comprehensive analysis of today's fashion consumer. Up-to-date, thought-provoking information is presented in an engaging everyday context that helps students, business people and scholars understand how fashion shapes the everyday world of consumers. <P> Among other special features, this comprehensive text&#58; <ul> <li>Starts each chapter with a consumer scenario used to analyze concepts covered in the chapter <li>Relates consumer behavior concepts specifically to fashion products and processes <li>Integrates the rapidly-evolving domain of fashion e-commerce <li>Uses numerous fashion ads to explore how fashion companies attempt to communicate with their markets <li>Includes both a marketing and consumer approach to the business of fashion <li>Highlights both

Author

Solomon, Michael R., Rabolt, Nancy J.

Publisher

Pearson College Div

Published

2004

Language

EN

ISBN

9780130811226

Subjects

Management, Psychology, Art