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About this Business, Management and Accounting article
The Influence of Brand Ambiguity on Brand Attitude Development by Miller, Stephen J.; Mazis, Michael B.; Wright, Peter L. is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Miller, Stephen J.; Mazis, Michael B.; Wright, Peter L.
- Publisher
- American Marketing Association; SAGE Publications; JSTOR (ISSN 0022-2437)
- Published
- 1971
- Field
- Business, Management and Accounting (Social Sciences)
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