About this document
E-Commerce Product Returns Analysis by VIVEK N SHARMA Sharma is a document available to read on EtoBox.
The seminar presented by Vivek N Sharma at IIM Bodhgaya discusses the impact of return policy leniency on selling channel choices in e-commerce, focusing on both quantity and price competition. It highlights consumer preferences for easy returns and the significant influence of return policies on brand loyalty and sales strategies. The findings suggest that lenient return policies can shift sales dynamics between manufacturers and platforms, affecting overall profitability.
- Author
- VIVEK N SHARMA Sharma
- Language
- EN