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The document analyzes the strategies of PT Bank BRI Tbk in facing financial technology (fintech). It finds that PT Bank BRI Tbk is in a stable position based on a SWOT analysis, with internal and external component scores of 3.08 and 3.10 respectively. However, the bank faces constraints in adapting to changes due to its large, established operations. Currently, BRI is pursuing value innovations to positively impact costs and customer value in line with a blue ocean strategy.

Author

dakyuk

Language

EN