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About this Business, Management and Accounting article
Marketing Requires More Actual Data: A Commentary on Kumar et al. (2018) by Hoppen, Ewald is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Hoppen, Ewald
- Publisher
- The University of Chicago Press; University of Chicago Press (ISSN 2378-1815)
- Published
- 2018
- Field
- Business, Management and Accounting (Social Sciences)