About this document
Advertising by Zahra Zahra is a document available to read on EtoBox.
This paper reviews the relationship between advertising and consumer trust in the halal food market in Malaysia, highlighting the importance of advertising in building brand awareness and addressing challenges that affect consumer trust. It emphasizes the need for advertising to adhere to Islamic values and effectively communicate the halal status of products to foster trust among consumers. The study also discusses the significance of signaling theory in understanding consumer behavior and the role of cred
- Author
- Zahra Zahra
- Language
- EN