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What is Importance of Marketing Mix Explained about?

The document discusses the marketing mix, which is defined as a set of tactical actions used by marketers to promote a product. It explains the traditional 4Ps marketing mix as well as the modernized 4Cs mix of Cost, Commodity, Channel, and Communication. The marketing mix helps companies in new product development, increasing their product portfolio, guiding business improvements, and differentiating themselves from competitors. It emphasizes understanding customer needs over products and convenience over

Author

Alejandrina Torres

Language

EN