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Reviving Silk Airline: Strategies for Recovery by Pranav Patel is a document available to read on EtoBox.

What is Reviving Silk Airline: Strategies for Recovery about?

The document discusses strategies for reviving the struggling Silk Airline in India. It outlines that Silk Airline has been losing money for the past 5 years due to tough competition from newer airlines, an aging fleet, poor on-time performance, lack of strong leadership, and unhealthy relations with vendors. The author proposes strategies like innovative marketing, aircraft maintenance improvements, focusing on punctuality, appointing an experienced CEO, and eliminating low-profit routes to help turn the a

Author

Pranav Patel

Language

EN