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Majumdar should focus on building relationships with consultants and architects to influence real estate developers and OEMs, emphasizing the cost and efficiency benefits of the digital scroll compressor. Marketing communication should target OEMs, end customers, and influencers, with tailored messages highlighting product advantages and conducting demos to prove technology superiority. A budget allocation prioritizing consultants and OEMs is essential to create demand and overcome inertia towards adopting

Author

Sidharth

Language

EN