About this document
Digital Marketing Strategies in Music by R K Patham is a document available to read on EtoBox.
Nettwerk is an independent music label that has launched several digital marketing methods to adapt to changes in the music industry. These include: 1) Introducing music directly to fans through websites and online stores. 2) Making geography less important by marketing music globally over the internet. 3) Catering to changing fan listening habits with single song downloads instead of full albums.
- Author
- R K Patham
- Language
- EN