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What is IKEA India Market Entry and Strategy about?

Ikea is a global furniture brand that generates €38.3 billion in annual revenue. It has been operating in India for 30 years through suppliers but is now directly entering the market. Ikea plans to open 25 stores in India by 2022 with an investment of Rs. 10,500 crore, as the Indian furniture market is growing rapidly at 13% annually. Ikea will tailor its floor plans, products, and services to the price sensitive and DIY culture in India in order to compete with local players.

Author

Dipyaman Choudhury

Language

EN