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Lateral Thinking : a Textbook of Creativity by Edward de Bono, Traductores varios, Alexandre Gombau Armau is a book available to read on EtoBox.

What is Lateral Thinking : a Textbook of Creativity about?

260 pages : 20 cm MEMORY IMPROVEMENT & THINKING TECHNIQUES. This is the classic work about improving creativity from world-renowned writer and philosopher Edward de Bono. In schools we are taught to meet problems head-on: what Edward de Bono calls 'vertical thinking'. This works well in simple situations - but we are at a loss when this approach fails. What then? Lateral thinking is all about freeing up your imagination. Through a series of special techniques, in groups or working alone, Edward de Bono shows how to stimulate the mind in new and exciting ways. Soon you will be looking at problems from a variety of angles and offering up solutions that are as ingenious as they are effective. You will become much more productive and a formidable thinker in your own right Originally published: London: Ward Lock Education, 1970 The way the mind works -- Difference between lateral and vertical thinking -- Attitudes toward lateral thinking -- Basic nature of lateral thinking -- The use of lateral thinking -- Techniques -- The generation of alternatives -- Challenging assumptions -- Innovation -- Suspended judgement -- Design -- Dominant ideads and crucial factors -- Fractionation -- The r

Author

Edward de Bono, Traductores varios, Alexandre Gombau Armau

Publisher

Penguin Books, Limited

Published

1977

Language

EN

ISBN

9780241257548

Subjects

Psychology, Social_sciences

Rating

3.81 / 5 (91 ratings)

Updated

2026-03-13