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Marketing Mix Impact on Hotel Satisfaction by Rénier Jacques Kotzé is a document available to read on EtoBox.

What is Marketing Mix Impact on Hotel Satisfaction about?

This document discusses the extended marketing mix (7Ps) and its influence on customer satisfaction in non-star rated hotels in Meru Municipality, Kenya. It provides background on the traditional 4Ps marketing mix and how it was expanded to the 7Ps mix to better address services marketing. The 7Ps include product, price, place, promotion, physical evidence, people, and process. The study aimed to assess the influence of people, process, and physical evidence on customer satisfaction in non-star rated hotels

Author

Rénier Jacques Kotzé

Language

EN