About this document

Nestlé Crunch Bar Brand Evaluation by Harsh Bathia is a document available to read on EtoBox.

This document provides a market research case study on understanding the brand equity of Nestlé Crunch Bar. The case study involved conducting in-depth consumer interviews using the ZMET methodology to understand the brand constructs and meanings associated with the Nestlé Crunch Bar brand from the perspective of consumers. The research team identified key brand constructs that emerged from analyzing the qualitative data collected during the consumer interviews.

Author

Harsh Bathia

Language

EN