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About this Business, Management and Accounting article
The persuasive effectiveness of mini-films: Narrative transportation and fantasy proneness by Chen, Tsai is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Chen, Tsai
- Publisher
- John Wiley and Sons; Wiley (John Wiley & Sons); Wiley-Blackwell; Wiley (ISSN 1472-0817)
- Published
- 2015
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)