About this document
Market Segmentation Criteria Explained by Pulkit Narang is a document available to read on EtoBox.
Market segmentation involves dividing a market into homogeneous subgroups of consumers based on characteristics like demographics, interests, and behaviors. This allows companies to better understand customer needs and serve segments more efficiently with tailored products and services. Key criteria for selecting market segments include ensuring they are measurable, accessible, durable, substantial in size, and have unique needs that respond differently to marketing strategies. Common bases for segmenting c
- Author
- Pulkit Narang
- Language
- EN