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Developing Event Concepts and Design by Phương Đặng Thanh is a document available to read on EtoBox.
What is Developing Event Concepts and Design about?
Chapter 2 focuses on the development of event concepts, outlining key theories and definitions related to event design, delivery, and evaluation within the events industry. It emphasizes the importance of stakeholder relationships, marketing strategies, and the economic impact of events on local communities. Through case studies and theoretical models, the chapter illustrates how event ideas evolve into comprehensive concepts that align with client expectations and market demands.
- Author
- Phương Đặng Thanh
- Language
- EN