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What is MIS in Distribution Channels Analysis about?

The document provides an overview of distribution channels and the role of management information systems (MIS) in distribution channels. It discusses the different levels of distribution channels including direct sales, three levels with retailers, four levels adding wholesalers, and potentially five levels including agents. Intermediaries provide benefits like improved efficiency by reducing contacts, bridging producer and consumer assortments, and standardizing transactions. The document examines what fl

Author

Arpit9999943148

Language

EN