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Integrative Negotiation in E-Commerce by Nekoj OdOhrid is a document available to read on EtoBox.
What is Integrative Negotiation in E-Commerce about?
The paper discusses the limitations of first-generation shopping agents that only compare prices, which undermines merchant differentiation and market power in online retail. It advocates for integrative negotiation as a more effective approach for electronic commerce, leveraging techniques like multi-attribute utility theory and distributed constraint satisfaction. The authors propose that a shift towards a cooperative negotiation model can enhance consumer experience and restore value-added services in on
- Author
- Nekoj OdOhrid
- Language
- EN