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Customer Journey Mapping at Amadeus by wenli su is a document available to read on EtoBox.

The document summarizes a case study of customer journey mapping and persona development work conducted by System Concepts for Amadeus ePower. Over the course of two phases, System Concepts conducted remote interviews, a two-day workshop, customer journey mapping, user testing, user interviews, and persona development. This work provided Amadeus ePower with insightful customer journey maps and personas for travel agents and travelers using their online booking engine. It helped the client gain a holistic un

Author
wenli su
Language
EN