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eWOM Influence on Saudi Online Shopping by Nia Anggita SFT is a document available to read on EtoBox.

What is eWOM Influence on Saudi Online Shopping about?

This research investigates the impact of electronic word of mouth (eWOM) on online purchasing decisions among Saudi Arabian consumers, highlighting the significant influence of online reviews on their behavior. The study reveals that a majority of Saudi internet shoppers rely on eWOM, with factors such as the reviewer

Author

Nia Anggita SFT

Language

EN