About this document

Tourism Marketing Promotions Overview by kaye arellano is a document available to read on EtoBox.

The document discusses various promotion techniques used in tourism and hospitality marketing such as advertising, direct marketing, personal selling, and public relations. It provides examples and best practices for each technique, including the importance of advertising objectives, elements of a direct marketing campaign, tasks of sales professionals, and the public relations process. The document aims to explain how to effectively apply these promotional concepts to market tourism products and services.

Author

kaye arellano

Language

EN