About this document

Vol.2019 005 by FrederickHariadi is a document available to read on EtoBox.

The document discusses factors that influence the purchase intention of health supplements in Malaysia. It identifies five factors: informational influence, normative influence, perceived behavioral control, health consciousness, and perceived price. A study was conducted in Malaysia to determine the relationship between these factors and purchase intention of health supplements using a questionnaire.

Author

FrederickHariadi

Language

EN