Can I read What's Your Purple Goldfish? : How to Win Customers and Influence Word of Mouth on EtoBox?
What's Your Purple Goldfish? : How to Win Customers and Influence Word of Mouth by Phelps, Stan is a business book available to read on EtoBox.
What is What's Your Purple Goldfish? : How to Win Customers and Influence Word of Mouth about?
What's Your Purple Goldfish is about differentiation via added value. Marketing to your existing customers via G.L.U.E. (giving little unexpected extras). The end result is increased sales, happier customers and positive word of mouth. Praise for WYPG? "In business you must do something that's above and beyond what's expected. Phelps shows the ingredients behind creating signature extras that are unconventional and innovative. Every business should be asking themselves, "What's our Purple Goldfish?" -Tony Hsieh, NY Times bestselling author of "Delivering Happiness" and CEO of Zappos.com, Inc. "Influence isn't a score, it is the ability to cause, effect or change behavior. Phelps shows marketers how to add that 'little something extra' that influences consumer behavior and drives word of mouth." - Brian Solis, Author of The End of Business as Usual, Named a Top 2011 Business Book by Publisher's Weekly “What's Your Purple Goldfish? is the new benchmark for customer service and experience excellence. The single source for numerous concepts and innovations that can help build the foundation for a world class brand! (I just hope my competition doesn't find this book.)” - Chris Zane, Aut
Who reads What's Your Purple Goldfish? : How to Win Customers and Influence Word of Mouth?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Phelps, Stan
- Publisher
- 9 Inch Marketing, LLC : [Sold by Amazon Digital Services
- Published
- 2012
- Language
- EN
- ISBN
- 9780984983803
- Category
- business
- Subjects
- Business, Others
- Rating
- 4.5 / 5 (93 ratings)
- Updated
- 2026-03-14