Can I read Long-Term Experiment Pitfalls in A/B Testing on EtoBox?

Long-Term Experiment Pitfalls in A/B Testing by Krishna Sai Vootla is a document available to read on EtoBox.

What is Long-Term Experiment Pitfalls in A/B Testing about?

This document summarizes some of the pitfalls that can arise when conducting long-term online controlled experiments. It discusses how cookie deletion can introduce significant bias if the cookies used to identify users are not representative of the overall population. Survivorship bias and selection bias are also issues if the users who remain in the experiment over the long term differ systematically from those who don

Author

Krishna Sai Vootla

Language

EN