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What is Tropicalisation in Venture Capital about?

Venture capitalists are increasingly looking to emerging markets like Brazil, India, and China for investment opportunities as competition has driven up valuations in traditional markets. Many of these investments involve adapting proven business models, or "copycats", from developed markets for local conditions - a strategy known as "tropicalization". This allows investors to mitigate startup risks by backing concepts that have already succeeded elsewhere. Examples include Brazilian e-commerce site Peixe U

Author

camilo nieto

Language

EN