Can I read Marketing and Digitalization Overview on EtoBox?

Marketing and Digitalization Overview by andrew.dewi714 is a document available to read on EtoBox.

What is Marketing and Digitalization Overview about?

The document outlines the learning objectives for a marketing course, emphasizing the analysis of market opportunities and the application of digital technology in marketing management. It defines marketing as a process of creating and exchanging value and introduces the marketing mix components. Additionally, it references Kotler and Keller

Author

andrew.dewi714

Language

EN