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This study explores the economic performance implications of marketing intelligence in the context of automation and AI, focusing on how these technologies enhance firm efficiency, profitability, and strategic agility. It highlights the importance of digital maturity, data governance, and workforce adaptability in realizing the benefits of automated marketing intelligence. The research aims to provide theoretical insights and practical pathways for aligning automation investments with measurable economic ou
- Author
- Eka Wulandari
- Language
- EN