Can I read Business Economics : the Application of Economic Theory on EtoBox?

Business Economics : the Application of Economic Theory by Paul R. Ferguson, Glenys J. Ferguson, R. Rothschild (auth.) is a nonfiction available to read on EtoBox.

What is Business Economics : the Application of Economic Theory about?

This major new text provides comprehensive coverage of the topics taught in Business Economics courses on Economics and Business Studies degrees and MBA programmes. Recent theoretical developments in areas such as transaction costs, game theory and competitive strategy are incorporated with a fresh approach to demand analysis, costs, finance and investment. The text stresses the practical relevance of economic theory and makes extensive use of international examples. It concludes with a study of the airline industry, showing how the analytical techniques developed earlier can be brought together to gain important insights into a major international commercial activity.

Who reads Business Economics : the Application of Economic Theory?

Author

Paul R. Ferguson, Glenys J. Ferguson, R. Rothschild (auth.)

Publisher

Macmillan Education UK : Imprint : Palgrave

Published

1993

Language

EN

ISBN

9781349226962

Category

nonfiction

Subjects

Economics, Business