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Affective Responses in Advertising Acceptance by hqjddbt8sv is a document available to read on EtoBox.
What is Affective Responses in Advertising Acceptance about?
The document discusses the role of affective responses in mediating the acceptance of advertising. It is authored by Rajeev Batra and Michael L. Ray and published in The Journal of Consumer Research. The article appears in Volume 13, Issue 2, and spans pages 234-249.
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- hqjddbt8sv
- Language
- EN