About this document

Customer Segmentation with Clustering by P Venkata Krishna Rao is a document available to read on EtoBox.

The document discusses clustering customer data from a bank to identify customer segments. It provides an overview of the dataset, which contains credit card usage attributes for 210 customers. Exploratory data analysis shows the data is not scaled, so it is scaled before hierarchical clustering is performed. The dendrogram from hierarchical clustering suggests two optimum clusters. The data is then clustered into two segments using hierarchical clustering.

Author

P Venkata Krishna Rao

Language

EN