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About this Economics, Econometrics and Finance article
Three Discussion Points on the Route to Brand Growth: Acquiring More Buyers vs. Higher Loyalty, Brand Positioning, and Building Brand Equity by Dawes, John G. is a Economics, Econometrics and Finance article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Economics, Econometrics and Finance.
- Author
- Dawes, John G.
- Publisher
- Social Science Electronic Publishing; Publons; Research Square; Elsevier BV (ISSN 1556-5068)
- Published
- 2017
- Field
- Economics, Econometrics and Finance (Social Sciences)