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The book examines business ecosystems in an emerging industry context whilst exploring four essential areas of business ecosystems: the business ecosystems' key constructive elements, their typical patterns of the element configurations, the five phase process of their life cycle, and the nurturing strategies and processes from a firm perspective. In the past 20 years, the business ecosystem theory has captured the attention and fired the imagination of many involved in industrial innovation and manufacturing transformation. However, the concepts, boundaries and theoretical systems are still not comprehensively explored and structured. In order to tackle how a company can nurture its business ecosystem for future sustainable competitive advantages, Business Ecosystems provides very detailed and convincing case studies demonstrating the dramatic transformations of the mobile computing industry and the significant impact from its business ecosystem. This book systematically examines business ecosystems in an emerging industry context while fundamentally exploring and identifying four essential areas of business ecosystems: the business ecosystems' key constructive elements, their typ

Author

Rong, Ke ;Shi, Yongjiang

Publisher

Palgrave Macmillan UK : Imprint : Palgrave Macmillan

Published

2015

Language

EN

ISBN

9781137405920