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Consumer Behavior and Brand Preferences by ananthakumar is a document available to read on EtoBox.

What is Consumer Behavior and Brand Preferences about?

This document provides 44 references to journal articles and other publications related to consumer behavior and consumer preferences across various product categories. The references cover topics like branded wines, consumer decision making, factors influencing consumer choice of food and grocery products, nutritional awareness, processed foods, online specialty foods, reduced fat pies, coffee consumption in India, influence of advertising on brands, cross-national repurchase intentions of fast food, brand

Author

ananthakumar

Language

EN