About this document
Digital Transformation of Banking 4Ps by abhijit_iaf is a document available to read on EtoBox.
This document provides instructions for an assignment on leveraging the long-tail effect and transforming the traditional four Ps of marketing using digital technologies. Students are asked to find two examples of companies using the long-tail effect and explain how the banking sector has incorporated digital technologies into its product, price, place, and promotion strategies. The long-tail effect allows companies to profit from low sales volumes of niche products. Snapdeal and Pepperfry are provided as e
- Author
- abhijit_iaf
- Language
- EN