About this document
Understanding RFM for Customer Segmentation by dilipthosar is a document available to read on EtoBox.
RFM is a tool used to segment customers based on their Recency (time since last purchase), Frequency (how often they purchase), and Monetary value (total amount spent). It uses these three factors to assign customers a score that predicts future purchasing behavior, allowing companies to target the best customers. The document provides details on how to implement an RFM analysis, including assigning codes for each factor and using the scores to develop targeted marketing campaigns.
- Author
- dilipthosar
- Language
- EN