Can I read Coca-Cola Japan Tea Market Strategy on EtoBox?
Coca-Cola Japan Tea Market Strategy by Mary Yan is a document available to read on EtoBox.
What is Coca-Cola Japan Tea Market Strategy about?
CCJC is considering expanding into the Japanese tea market by launching a ready-to-drink black tea or oolong tea product. Both options were analyzed based on financial considerations, company fit, and competition. Oolong tea currently dominates 57% of the Japanese tea market and is growing at 42% annually, suggesting it may be the better financial option. However, black tea consumption is growing faster at 60% annually and offers more potential for growth. A recommendation will be made based on a summary as
- Author
- Mary Yan
- Language
- EN