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What is Digital Transformation in The B2B Context A Review, Theorisation and about?

This article reviews the impact of digital transformation on B2B ecosystems using the Actor-Resource-Activity (A-R-A) model, synthesizing existing literature and identifying key research themes. It highlights the transformative effects of digital technologies on business models, actor interactions, and value co-creation processes within B2B networks. The study concludes with future research directions and discusses the theoretical and practical implications of its findings.

Author

fl080512

Language

EN