Can I read Kpop on EtoBox?

Kpop by Anastasya doriska Maslia is a document available to read on EtoBox.

What is Kpop about?

This document summarizes a research study that examined the influence of K-pop (Korean pop music) industry digital media advertisements on young adults in Manila, Philippines. The study distributed online surveys to people aged 15-30 to understand how K-pop idols impact preferences for local advertisements seen on social media platforms like Facebook, Instagram, and Twitter. The results showed that respondents were influenced by K-pop idols in local advertisements through their presence and endorsement of p

Author

Anastasya doriska Maslia

Language

EN