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This document summarizes a study that analyzed the influence of trust, price, brand image, service quality, and customer satisfaction on purchase intention of customers at boba drink stores. The study was conducted in Jakarta in October 2021 with 204 participants, consisting of 70 men and 134 women. Data was collected through questionnaires and analyzed using exploratory factor analysis, confirmatory factor analysis, and structural equation modeling. The results showed that service quality positively and si

Author

Dian prasetyo

Language

EN