About this document

Factors Influencing Retail Consumer Behavior by C.k. Singh is a document available to read on EtoBox.

This document discusses factors that influence retail consumers and the customer decision-making process. It provides an overview of the following key points: 1. Understanding consumer behavior and the various internal and external influences on customers is important for retailers to create successful products and differentiate themselves. 2. The customer decision-making process typically involves recognizing a need, searching for information, evaluating options, making a purchase decision, and post-pur

Author

C.k. Singh

Language

EN