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What is Australian Open Embraces Web3 and NFTs about?

The Australian Open has embraced Web3 technology by integrating NFTs and the Metaverse into its tournament, enhancing fan engagement and brand growth. The 2023 event featured NFTs linked to the final ball bounces of matches, providing unique collectibles and perks for fans. Additionally, the tournament has expanded its presence in virtual worlds like Decentraland and Roblox, aiming to create immersive experiences and increase revenue.

Author

basilkimathi

Language

EN