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Marketing Strategies in Hotel Industry by Sumera Arif Malik is a document available to read on EtoBox.
What is Marketing Strategies in Hotel Industry about?
This document is a thesis that examines the role of marketing in the hotel industry. It uses the case studies of six successful hotel units in Abuja, Nigeria and Jakobstad, Finland. The introduction provides background on the hospitality industry and notes that the hotel industry in particular faces high levels of competition. The purpose of the thesis is to analyze the role of marketing in the development of the hotel industry and highlight its importance. It uses qualitative research methods, including se
- Author
- Sumera Arif Malik
- Language
- EN