Can I read The Big Idea : Why Every Company Needs One on EtoBox?

The Big Idea : Why Every Company Needs One by Robert Jones is a nonfiction available to read on EtoBox.

What is The Big Idea : Why Every Company Needs One about?

Today's marketplace is a war of ideas. Unless you stand for something you won't stand out. Nowadays anyone can copy your product, or even your business model. What they can't copy is your worldview, your attitude, your special way of doing things. So the war in the marketplace will be a war of ideas. The Big Idea maps this new territory and shows how big ideas make great companies. Unlike business models or the catchphrases of management gurus, a big idea is emotional. And unlike corporate ideologies, vision or brand, it is shared between customers and employees alike. Companies who have disti. Read more... Abstract: Unlike business models or the catchphrases of management gurus, a big idea is emotional. And unlike corporate ideologies, vision or brand, it is shared between customers and employees alike. This work shows how big ideas make great companies. Read more...

Who reads The Big Idea : Why Every Company Needs One?

Author

Robert Jones

Publisher

Profile Books Limited

Published

2011

Language

EN

ISBN

9781846682742

Category

nonfiction

Subjects

Business, Marketing, Management