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Surrogate Branding Strategies Explained by VANKAYALAPATI SAI PRAVEEN is a document available to read on EtoBox.

What is Surrogate Branding Strategies Explained about?

1. Surrogate branding involves companies promoting banned products like alcohol indirectly by associating their brand with related but legal products like soda or music CDs. This allows companies to stay top of mind for customers and remind them of the company

Author

VANKAYALAPATI SAI PRAVEEN

Language

EN